Consumers today want variety — a lot of it. They also want quality, convenience, affordability, and, of course, novelty. That’s quite the list of demands. And it’s putting pressure on food companies to constantly come up with new ways to keep customers coming back.
Whether you’re a contract manufacturer that needs to achieve a certain color or yield to satisfy your clients, or you’re looking to expand or add value to your product offerings (perhaps by applying bar marks), partnering with an equipment manufacturer can help you achieve your goals while also saving you time and money on product development.
Here are seven ways partnering with an OEM during your R&D stage can benefit you.
If you don’t have a dedicated R&D center, product development time is equivalent to downtime. Every minute you spend running your machines for product development is a minute you’re not spending on production. By working with an OEM, you can remove R&D from your plant schedule and instead keep your lines running salable products.
At Unitherm, we help you achieve this goal in a couple of ways:
Since an external team doesn’t have to work around your production schedule, they’re often able to shorten the time it takes to get your product from concept to market. This cuts your product development costs and increases your potential profits.
Partnering with an OEM can save you a lot of money because you don’t have to invest upfront in new equipment. You can perfect the product first as a proof of concept before you decide to launch larger-scale production.
You may want to try a process or technology you’ve never used before. For example, say you’ve been grilling chicken breasts for a ready meal using a gas flame grill and now you’d like to try charcoal. By partnering with an OEM, you can gain access to the latest technologies.
An external team can bring to the table expertise and a fresh perspective that your internal team may not have. For example, our Unitherm Executive Chefs have deep knowledge of our various thermal processes and processing equipment. Because of this, they can often suggest solutions that you might not have thought about.
Food manufacturers are constantly being pushed to do more with less. That includes a smaller workforce. Partnerships provide you with the manpower you need to move products down the pipeline.
Finally, true innovation requires companies to be agile — able to move quickly and change course on a dime. This doesn’t describe the typical food manufacturer. Working closely with equipment manufacturers allows your company to act more like a startup, which could help protect you from being outcompeted by one.
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